Conservation campaigning isn't always about direct action or lobbying. Education is also of major importance, because if the issues that concern anglers are to be properly aired, and if our campaigns are to get the support they need, then it is crucial that other conservation bodies, politicians and the general public are also made aware of the problems that exist.
We were perhaps, the first organization to link angling and conservation in an education initiative when in 1986 we produced a poster that were eventually displayed in schools throughout the UK. As part of this education initiative, NACA also created a large display stand, professionally laid out with text and photographs. This stand is regularly displayed in schools, colleges, libraries, council offices and fishing tackle shops throughout Norfolk. Another education initiative used by the association is a slide show presentation dealing with Norfolk's rivers and their restoration. Over the years, this has been regularly shown to angling clubs or wildlife and conservation groups.
In 2003 we produced a second poster to go into schools, library’s and tourist centres throughout the Norfolk Broads. This was designed to support the Broads Angling Code that was produced by the Broads Angling Strategy Group and partnership sponsored by the Environment Agency, the Broads Authority and NACA.
Communicating with the association's membership is also of huge importance, so a twice-yearly glossy journal has been produced for many years to keep members in touch with the associations activities and spotlight relevant local issues. This journal has also featured useful fishery advice, fishing stories, and interviews with prominent local anglers, along with articles submitted by members and friends of the association. In 2005 we took the journal one step further by turning it into an annual A4 full colour magazine that is free to NACA members and is also on sale throughout Norfolk.
In 2008 continuing the theme of education and driving the values of NACA, with Awards For All Lottery funding making a further grant of £5000.00 to NACA, the Association has been able to acquire new display stands and IT equipment to enable development of resources that can be taken on the road to both entertain and inform any receptive audiences or organisations who have an interest in the work of managing fisheries and their environment.